Who was it for?
Pervasive Media Studio was set up in February 2008 in Bristol as a hub of innovation and collaboration. After doing a work placement at the studio I was commissioned to design the studio a showreel.
What was the brief?
After two and a half successful years, the studio were still having to take ten minutes out of every workshop and meeting to explain to people what the studio actually was and what they do. What they wanted was a fast-cut, energetic film to showcase the projects the PMstudio had worked on and supported. They had case studies of individual projects, but needed to be able to show the breadth and range of the studio's capabilities.
What did I do?
I designed a graphic script to give the showreel a clear branding and narrative; writing and rewriting the copy to define the true ethos of the studio. One of the issues I had realised was that much of the pervasive media was either on small mobile devices or as layered audio - they had a lot of footage was just people walking around looking at mobiles or listening to headphones. I needed to make the pervasive media visible so I used the graphics I had designed to represent it, motion-tracking it some of the shots. I also used the graphics to tackle the problem that some of their projects had been filmed at 4:3 rather than widescreen.
As the studio is made up of lots of small start-ups and artists, the project work was scattered everywhere. I noted the range of projects and collated the footage over several weeks before editing with the final graphics.
So what happened in the end?
The showreel was launched in the Watershed cinema in Bristol and now Pervasive Media Studio have the video up on their website and use it frequently along with the artwork as promotional material.
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